If you're considering training that has any one of these three topics, well, I'm sorry:
> A Brief History of The Internet
> Glossary of Internet Advertising Terms
> The State of the Market Today
What's wrong with these? Well, no one needs the history to sell the damn thing. Which makes it incredibly boring. And if you're paying for a Glossary, I've got a bridge to sell you, cheap.
The State of the Market Today isn't so bad I guess, but it usually comes shortly after history, and really, who cares? If you're in Internet Sales Training it's because you've got a job that requires you to sell it and hearing that the market is down right now doesn't help. And hearing that it's up, when you don't know a page view from a landing page doesn't really help either.
There is a whole lot of stuff you can learn about internet advertising. The technology alone could keep you busy for weeks. But to sell it effectively? That's a much shorter list of necessary information. Why get bogged down in details you don't need?
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