Digital Ad Sales Training Catalog
of On Demand Modules
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Digital Advertising: The Basics
When you're ramping up in digital ad sales, it helps to get grounded with the basics -- the What, Where, When, How Much and Who. This 23 minute module takes you through those essential building blocks that every sales conversation is based on. This module covers ad sizes & naming, positioning, scheduling, impressions and targeting. More...
Note: For iPads, iPods, or iPhones you need an app that allows you to view Flash |
Module Only: $19.95 Training Package: $195.95 |
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Cookies: The Simple Basics
Cookies are crucial to how digital advertising works, yet many reps aren't sure how they works and avoid all discussion of them. This 9 minute modules explains what cookies are, how they're placed on a person's computer, how they help with site traffic (unique visitors) and even how to deal with the dreaded "Don't people delete cookies?" client question. More...
Note: For iPads, iPods, or iPhones you need an app that allows you to view Flash |
Module Only: $ 9.95 Training Package: $99.95 |
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Where Digital Reports Come From
Digital reports for ads or for site traffic can be confusing and illogical. This module unlocks the mysteries in 11 minutes and 6 seconds. You'll be able to explain where digital ad and audience reports come from; why you're sure there really are that many unique visitors, not one person clicking that many times; why ad reports and audience reports often have conflicting numbers; and what 3rd party ad serving is, why agencies like to use it, and what that means to you the media seller. More...
Note: For iPads, iPods, or iPhones you need an app that allows you to view Flash |
Module Only: $ 9.95 Training Package: $99.95 |
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