Online training covering all the important aspects of selling internet advertising,
and none of the painful, useless, boring stuff

Training is customized to fit your current product catalog so that examples given utilize the units and ad packages you currently sell. If you utilize brand names or original terminology, customized training can prevent confusion and frustration - your sales people won't have to guess whether the "landing page" we're discussing in training is what you call a "buffer page" in your price list. Our training is also built around the best practices of your site. Targeting limitations? We will teach how to make the most of what you've got. Selling out rich media, but not ROS banners? We'll integrate sales strategies, research and best practices to show how effective ROS advertising can be.

All of our courses are online training. It's self-guided training that goes as fast as the sales person or management wants it to go. It minimizes time out of the field, can be done no matter what city you're in, and can be paired with the weekly conference call option for greater interaction and accountability. It also takes fear, peer pressure and intimidation out of the training equation. All the "stupid questions" get asked and answered privately, so more questions get asked, and reps get up to speed faster with less anxiety.

Weekly conference calls are recommended for team training to handle individual challenges, Q&A, and objection handling.

Team and corporate packages come with weekly reporting that shows how far along each member is in their training. Certificates of success can be issued per person for each class or each series of classes successfully completed.

For sales people just starting in online advertising or those who want a firmer grounding in the what, where & how, these are recommended topics:

• Ad Units & Positions
• Trafficking & Scheduling
• Ad Measurement
• Ad Pricing
• Audience Measurement
• Ad Creative Formats
  

These are recommended courses for beginners and crucial for sales people currently selling online and becoming frustrated with making recommendations, managing expectations, and getting renewals.

Working with the Advertiser: Be the Expert

• The Four Online Strategies
• Matching Client Business Goals to Online Strategy
• Setting Expectations
  
• Picking Measurements You Can Live With
• Getting the Input for Creative That Works
  

Placing the Advertising: Where, when, how much?

• Reach & Frequency
• Targeting & Scheduling

Reporting: What does it all mean?!

• Site Reporting vs. Ad Reporting
• comScore, Nielsen NetRatings, Quantcast

Creative: Advertising that works

• Getting Attention
• Keeping Attention
• Getting Response
  

Additional courses can be added to suit needs. Here are some possibilities:

• A/B Split Testing: Honing in on the right creative
• Selling Against Search: Where's my client's money going?
• Lead Generation: Making Landing Pages Work
• CTR: Starts strong & then plummets?
• Get the most out of your creative design team
• Behavioral Targeting: What is this exactly?
• Selling Advertisers with No Website
• Up-selling broadcast or print advertisers
  

For questions or to book training:

Email:  amy (at sign) alphoenix (period) com
Phone: (408) 269-2170