Internet Ad Sales Training for the Consultative Sell
Get the WHOLE TEAM confident selling online advertising to local markets
Crack the code on what to recommend and how to set expectations, measure success and close renewals
Crack the code on what to recommend and how to set expectations, measure success and close renewals
Making Internet Advertising Experts
This training teaches traditional media sales people from broadcast and print how to sell internet advertising for the consultative sell. That means we help them be expert enough to guide their clients, and comfortable enough with how it all works to field questions and objections about the technology and it's effectiveness.
Getting an Approach that Works
This training answers questions such as:
Sellers don't need to be technological elitists, spouting buzzwords and confusing their clients. But they do need to answer those pesky technology questions that often become deal-breaking objections. After this training they'll be able to answer questions on:
This training was designed for and is proven to help every level of sales person, no matter what their challenges:
Is online the wrong medium for my advertiser, or is this creative just bad? This training covers creative best practices, when, why and how to use rich media, and how to test different creative to get maximum response rates.
Customized For Teams
For all team packages, training will be customized to your terminology, product catalog and site-specific needs. This reduces frustration and confusion for reps, and makes the training more effective. But our customization does more than that, it teaches not only skills & confidence, but also how to sell around your site's particular idiosyncrasies. Public courses & "off the shelf" will teach your people best practices. Our training will teach your people YOUR best practices, insuring that everything they learn will make them more effective at selling your inventory.
Local vs. National Focus
Internet or digital ad sales all relies on the same technology, whether you sell locally or nationally. But the clients are different! And how you talk to them and what they're looking for is different. Our training is specifically designed for those selling to local and regional advertisers and agencies.
Getting an Approach that Works
This training answers questions such as:
- How do I introduce internet advertising into the sales conversation?
- What do I recommend for my different clients? What will work for each of them?
- How do I measure success of their campaigns?
- How do I set advertiser expectations?
- How many impressions are enough?
- If the campaign isn't working, how do I fix it?
Sellers don't need to be technological elitists, spouting buzzwords and confusing their clients. But they do need to answer those pesky technology questions that often become deal-breaking objections. After this training they'll be able to answer questions on:
- Cookies, measuring unique visitors, measuring sessions, etc.
- Why Google Analytics numbers are different from Site reports
- Why ads don't show up every 4th time when advertiser has purchased 25% of an ad space
- How geo-targeting or zip code target works (or doesn't) for a client
This training was designed for and is proven to help every level of sales person, no matter what their challenges:
- Not comfortable enough with online to pitch it
- Not sure how to up-sell current advertisers
- Not seeing click-throughs
- Advertisers angry or disappointed after online campaign and not renewing
Is online the wrong medium for my advertiser, or is this creative just bad? This training covers creative best practices, when, why and how to use rich media, and how to test different creative to get maximum response rates.
Customized For Teams
For all team packages, training will be customized to your terminology, product catalog and site-specific needs. This reduces frustration and confusion for reps, and makes the training more effective. But our customization does more than that, it teaches not only skills & confidence, but also how to sell around your site's particular idiosyncrasies. Public courses & "off the shelf" will teach your people best practices. Our training will teach your people YOUR best practices, insuring that everything they learn will make them more effective at selling your inventory.
Local vs. National Focus
Internet or digital ad sales all relies on the same technology, whether you sell locally or nationally. But the clients are different! And how you talk to them and what they're looking for is different. Our training is specifically designed for those selling to local and regional advertisers and agencies.
Rated 8.9 out of 10: Very Relevant to Daily Sales Calls
Rated 9.1 out of 10: Positive Impact on Discussing Online Advertising
Rated 9.0 out of 10: Positive Impact on Selling Online
Rated 8.8 out of 10: Positive Impact on Solving Online Ad Problems
Rated 8.7 out of 10: Positive Impact on Improving Renewals
Contact
Email: amy (at sign) alphoenix (period) com
Phone: (408) 269-2170
Email: amy (at sign) alphoenix (period) com
Phone: (408) 269-2170
